Creating Income with Music

A podcast for music creators. Host Eric Nordhoff shares insights from his twenty years of experience in creating and marketing music. Think of him as your music business mentor and coach.

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Creating Income with Music

The Best PRO for Music Creators

November 28, 2025 • Eric Nordhoff • Episode 6

Are you an independent artist trying to figure out which PRO to join — ASCAP, BMI, or SESAC? I break down the pros, cons, and genre strengths of each PRO, explain the hidden royalty streams most artists miss, and give my recommendation for the PRO that will maximize your income.

I’ve spent 20+ years in the Christian music industry (Warner Bros, Provident, Curb/Word) and helped my wife navigate independent royalties for decades — so I’ve seen what works and what costs artists money.

Watch until the end to find out which PRO captures the royalties most indie artists never see.

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