504 - Motivation Monday | Specialist vs. Generalist Artwork

Creative Income with Eric Nordhoff

A podcast for creatives who want to monetize their ideas. Host Eric Nordhoff shares insights from his twenty-five years of experience in creating and marketing music, podcasts, communities, courses, and live events. As a Creative Strategist and Coach, Eric uses proven marketing frameworks to help creative people make money from their ideas.

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Creative Income with Eric Nordhoff

504 - Motivation Monday | Specialist vs. Generalist

July 20, 2020

Kevin Kelly wrote one of the most influential blog posts in 2008 called 1,000 True Fans. In it, he talked about the power of nurturing 1000 people who will buy, attend, and promote EVERYTHING you do and create.

The way to develop 1000 true fans is by being a specialist - not a generalist. I explore how this became true for me in my business and what I did once I realized I needed to get out of the rat race of generalism and into the superhighway of specialism!

Enjoy your Motivation Monday for today!

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